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What is Video Marketing?

Video marketing is a type of content marketing: an internet marketing technique in which individuals or businesses (small or big) create short videos about their brands, products, services or other specific topics.

After they’re finished, the videos are uploaded to video sharing websites like YouTube, Dailymotion, Vimeo (or even Facebook) for distribution and exposure on those social platforms. Those videos can also be hosted on your web server and embed on web pages for additional exposure.

Quick Video Marketing Stats

  • 64% of marketers say video will take the major half of their strategies very soon, according to Nielsen.
  • 69% is the amount of consumer internet traffic that video content will account for in the near future, told Cisco.
  • 70% of marketers interviewed for a Vidyard’s report say that video gets them higher conversions than any other type of content.
  • 73% of U.S. adults are more likely to purchase a product or service after watching an online video explaining it.
  • Videos attract 300% more traffic than any other kind of content. (I should know better, I run a viral videos website!)
  • Two times more in only four years in US digital video ad spending is the prediction an eMarketer research made.

But wait… there’s more!

Video has a high level of shareability. Videos posted on Facebook are usually shared two times more than articles or images. One minute of video is worth 1.8 million words, James McQuivey (Ph.D. & VP Analyst at Forrester Research) calculated. It would take that insane amount of words to convey the same richness of information and emotional connection with a viewer using just plain text than what can be achieved from just one minute of video.

One billion unique visitors, is what YouTube gets every month. Way more than any other channel, excluding Facebook. That amount of traffic has already turned YouTube into the #2 most used search engine after Google.

Just imagine the possibilities… How Video Marketing Can Help You?

For websites, blogs, online and small businesses, it’s crucial to offer easy to digest content. This is where video comes in. I’ve already shown you how video marketing can be such a powerful tool. If you combine images and words in a video you can tell your story in a creative and engaging way. Your message will be communicated much better and faster than with written content. I know just what you’re thinking: «Video marketing is out of the grasp of many small businesses…»

Well… think again!

You don’t need a big production or to spend money hiring a professional videographer. If you own a smartphone, tablet or webcam you already have everything you need to create a great marketing video. Just a one-minute video showing your passion for your business or company can do wonders! It might even become your best customer acquisition tool.

Are you worried about big competitors? You don’t have to.

Individuals are winning the race to get public’s attention against big players with large budgets. You just need to show who you are, why your business is unique and what drives you to be better. Put yourself and your personality front and center and you’ll get people’s attention and interest. That’s precisely what this is all about: «Marketing is a contest for people’s attention», says entrepreneur and author Seth Godin. «#Marketing is a contest for people's attention.» (Seth Godin) #VideoMarketing #ContentSamurai

Video marketing is the latest trend in online marketing. This is why:

Video can convey messages faster and more efficiently than any other kind of content. I’m not talking about viral videos here. Simple and to the point videos that get you closer to your audience and introduce your brand is all you need to come up with. Video marketing can bring in lots of benefits for your small business:
  • It helps building your brand, beginning with increasing brand’s trust and awareness.
  • It helps engaging prospective customers. Video is naturally engaging, people will know you better and feel more inclined to buy from you.
  • It helps improving your site’s… SEO! Lower bounce rates, more time on site, Google ranks pages with videos higher (thus you’ll get more visitors)
  • It improves your email marketing campaigns. Link to or embed a video in an email to increase your open and click-through rates and reducing your unsubscribe rates.
  • It helps with your conversions. Pages that include videos acquire more leads.
  • Video can convey messages faster and more efficiently than any other kind of content.

* FIVERR is a secure place for doing business because your money is 14 days between you and me and you can always ask for a full refund if you are not satisfied with my service.


Watch short video for more info:

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Some more video editing tools (read about):

content samurai icon       doodly       explaindio       promo       moovly

Your competitors advertising spying tools (read about):

spyfu       power ad spy       anstrex push       anstrex native       ap periscope       market samurai

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